Momo City NPC Directory

This directory is a phone book, not a novel. Momo City has dozens of billed NPCs and only a few with enough public bio to stand alone. When a name appears in a trailer, mall poster, or Discord dump, it should land here. The embed is a long NPC review — pause it, match the name, then use the rows below for shops and warnings.

Standalone pages exist for Princess Momo, Nami, B.B., and Tengin. Everyone else starts as a row until they own a system.

Mall and fashion

Name	Role	Notes
Nami	Pri-me owner	Gyaru / Harajuku. Vote winner. Own page.
Tengin	Cosplay shop	Handheld gamer. Own page.
EXEQ owner	Alt / darkwear shop	Contrast to Nami’s mood. Boots footage on socials.
Coro Sue	Psych Neon	Neon, unpredictable, hangs with Mona.
Gamazon staff	Mall generic-pretty	Heavenly Hearts rack.
Secret Castle staff	Specialty / gamepass	Feathered Angel, Jirai Kei phone bundle.

Mall hops: travel. Spend ranks: shops.

Review of Momo City NPCs and bios

Royal / idol-adjacent

Name	Role	Notes
Princess Momo	Namesake NPC	21, July 27, extreme friendship. Own page.
Hiyamechu	Listed as Momo’s sister	Appears in like-lists.
Star and Serenity	Idol references in Nami’s bio	May be NPCs or lore targets.
Novva / KDA-style event faces	Planned puzzle outfits	Mentioned as a future event, not necessarily live.

Cafe, village, island

Name	Role	Notes
Maid Cafe staff	Job NPCs	Uniforms, trays, shifts. Cafe guide.
B.B. / Bonnie Bunny	Usagi Care nurse	Shy, glitter, magical girls. Own page.
Fuwachi	Village sighting	”Mystical harmless creators” in Nota Village.
Aurora	Tsuki Mart / mini mart	Jellyfish mutant; buy/sell fish, bugs, snacks, house items (pre-Alpha social posts). Confirm in live Alpha.
Citizen Island locals	Chest island	Fourteen chests matter more than names here.

Drama row (from NPC review recaps)

Community recaps mention a mall scammer energy character kept in check by uncle Oda, plus likes/hates webs that include Mona, Murdoch, King, and Polly. Treat those as unverified flavour until you see the names on an in-game profile. We would rather under-claim than invent a soap opera.

How to add someone to your personal list

1. Screenshot the in-game bio.
2. Note district and shop.
3. Check whether they sell unique goods (if yes, they jump the NPC tier).
4. Talk while doing dailies so friendship is free.

When Alpha ships an encyclopedia, this directory becomes a redirect. Until then it is the anti-confusion table so you do not ask Discord “who is the tanning girl” for the hundredth time — that is Nami — or “who is the princess” — that is Momo, and she is not running Pri-me.

Using the directory in a live session

Keep this page on a phone. When a new face appears in Ribbon Mall, match shop signage first (Pri-me, EXEQ, Psych Neon, Secret Castle) before you guess a name. Shop signs are stable; hairstyles get patched. If they have no shop, they are probably cafe, village, or Plaza flavour — talk if you are already there, then move.

Do not build a combat ranking. There is no combat. Do not assume every trailer extra is spawnable today. The updates hub is the gate for “is this NPC actually in Alpha.” If we marked someone as a social-media preview (Aurora, Fuwachi), verify before you waste a session hunting a mini-mart that is not in your build.